Reimaging realities and histories through art - interview with Diego Costa Peuser

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Reimaging realities and histories through art - interview with Diego Costa Peuser

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Reimaging realities and histories through art - interview with Diego Costa Peuser

The Pinta Miami art fair was created to bring the very best of Ibero-Latin American art to an international audience. EFG has been the global lead partner of Pinta Miami for over a decade. Diego Costa Peuser, Co-Founder and Global Director of Pinta Group, spoke to InTalks about the fundamental role that Pinta Miami plays in showcasing the unique and inspiring work of established and emerging artists from across the region.

Marketing & Communications

Marketing & Communications

How important is Pinta Miami in promoting the work of talents who embody the spirit and identity of Latin American art and in giving them global visibility?
Pinta Miami is a key platform for elevating both emerging and established artists from Latin America and the Iberian Peninsula and positioning them on the global stage. When we launched the fair back in 2004, we had a clear mission: To highlight the diversity, complexity and richness of Latin American art. And with all of the conversations around identity, territory and cultural narratives going on around us today, I would say that our mission feels more relevant than ever. I believe the fair provides crucial visibility for artists whose creative work often reflects local realities – giving an international audience a powerful insight into our contemporary culture and history.

Can you tell us more about how Pinta Miami works?
Yes, it is the only fair in Miami Art Week dedicated exclusively to Ibero-Latin American art. Pinta Miami take the form of an annual event and is organised through curated sections that explore the region’s artistic landscape from multiple perspectives – from historical dialogues in modern art to the most experimental contemporary practices. We invite galleries and solo projects to participate in it. There are also special curated exhibitions that reflect innovation and critical thought, and we incorporate educational programs that bring together leading voices from the art world for dialogue and reflection. In short, Pinta Miami not only showcases talent but also plays a key role in building bridges between artists, galleries, institutions and collectors from around the world.

EFG has been global lead partner of Pinta Miami for over a decade. How valuable is its support when it comes to achieving your mission?
As a longstanding partner of Pinta Miami, EFG has really helped us to elevate the visibility of Latin American art within the global art ecosystem. I believe that EFG’s support has been vital in growing the Latin American art market and promoting its artists. The EFG Latin America Art Award is especially important in this context: it not only celebrates outstanding talent but also reinforces the importance of sustained institutional support in nurturing regional artistic voices.

You have been instrumental in fostering a greater understanding and appreciation of Latin American art worldwide. Can you tell us in a few words what makes Latin American art so unique?
I think that what really sets Latin America apart in the contemporary art world is its powerful combination of cultural diversity, historical depth, social tension and resilient creativity. Latin American artists are constantly reimagining their realities and histories – often navigating complex political and social landscapes. This gives their work an emotional and conceptual depth that resonates globally.

Do you believe that art has the power to bridge cultural differences across the Latin American region?
Absolutely. By showcasing the region’s rich diversity and shared histories through creative expression, art has a unique ability to bridge cultural differences. With over 45 years of legacy and 77 fairs organised, Pinta has become a vital reference point in the global art scene – connecting continents, cultures and markets with a clear focus on Latin America. As its international presence grows, Pinta embraces the responsibility of positioning Latin American art on the world stage and fostering meaningful exchanges and collaboration across Latin America.

This interview was published in the 3/2025 edition of EFG’s InTalks magazine.

Pinta Miami

The 19th edition of Pinta Miami on 04-07 December 2025 sees the art fair return to the unique natural surroundings of Coconut Grove in Florida. Under the general curatorship of Irene Gelfman, Pinta’s Global Curator, it offers visitors a boutique-style experience: The Main Section features a selection of international galleries presenting the works of more than 100 Latin American artists. This is complemented by the RADAR Section curated by Isabella Lenzi and the NEXT Section curated by Juan Canela. The 18th edition of Pinta Miami in 2024 attracted more than 21,500 visitors and featured over 45 galleries from more than 14 countries across Latin America, North America and Europe.

About

Diego Costa Peuser is Co-Founder and Global Director of Pinta Group. He is also Founder and President of Fundación Pinta, which provides support, visibility and new opportunities to Latin American artists, and he serves as Editor of the renowned Latin American art magazine Arte al Día Internacional. During his career, he has created and led more than 75 editions of art fairs and art weeks in cities ranging from Buenos Aires, Lima and Miami to New York, London and beyond. Diego Costa Peuser was named one of the 100 most influential Hispanics in Florida in 2010.

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